The Gold Coast City Council together with Gold Coast Tourism Corporation are working together to develop a Destination Tourism Management Plan (DTMP).
Image courtesy: Flickr - MichaelHopkinsii (Creative Commons)
The DTMP and the council will make the plan available for public comment from 18 October to 1 November 2013.
They are calling on locals to have their say by completing the survey.
The Gold Coast has proudly grown up on tourism and it is an important part of its identity, economy, lifestyle and community.
The tourism industry is a key component of the Gold Coast economy - renowned for its natural beauty, excitement of its theme parks, international resorts and events.
It has over 9 million visitors per year, generating approximately $4.2 billion annually in expenditure, according to new data released by Tourism and Events Queensland.
An increase in visitation and subsequent visitor spending will have direct positive impacts on local employment figures.
The DTMP and the council are aiming to set the future direction for tourism on the Gold Coast up until 2023.
They will define key themes on the Gold Coast and work out the necessary strategies in an effort to improve and grow the city’s tourism economy.
The DTMP and the council will identify short and long term actions to ensure tourism remains compelling, competitive and sustainable.
The plan will also include priority projects focusing on the beach, our events, entertainment, the hinterland, and will also leverage from the Gold Coast 2018 Commonwealth Games.