Extract from media release by the Gold Coast City Council (GCCC) re the concept behind the new brand for the Gold Coast. Released Thursday 7th February 2013.
It's the Gold Coast. Full Stop. is the core idea behind the Gold Coast's new whole of city brand launched today. "From today, we're scripting our own story with a new brnad that says " yes, we're unconventional and no single sentiment can define us".
Launched at the city's Broadwater Parklands during a community breakfast, the new brand has been introduced to Council staff and businesses at events across the city. Locals will get to engage with the brand through a community program that will ask them to 'live' the Gold Coast brand and share what they love about it.
The GCCC has invested $180,000 in the development of the new brand and will support its rollout from existing budget allocations over the next three years.
Further information can be found here
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