Melissa Donnelly, Brand Strategist - Building consumer trust in a volatile & complex new world (& the seismic impact of AI)
Episode description (74 mins)
“What do you stand for and why should I care?” According to veteran brand strategist Melissa Donnelly, this is the most fundamental consumer question, and one which should inform every single business communication. But how do we cut through the noise and build consumer trust when we are living in a new ‘VUCA’ world – awash with volatility, uncertainty, complexity and ambiguity? Melissa, Director of Affinity Communications and Chair of the newly formed Brand Gold Coast, has a wealth of insightful answers and 'nuts and bolts' examples for us, including a deep dive into AI applications, why they are vital for businesses in 2024, and exactly how they can be used to enhance your relationship with customers. Melissa firmly believes that we have now reached the 'AI inflection point' – ignoring it is simply no longer an option. Expect actionable takeaways for your business as well as a healthy dose of brand inspiration!
About Melissa
When CEOs and founders are ready to accelerate change and dominate their markets, they turn to Melissa Donnelly – an ambitious brand strategist with over 30 years of experience launching and reigniting global brands. From MTV to Telstra, Melissa has built a reputation for transforming businesses into market leaders, driving growth, and delivering unmatched brand equity. As a LinkedIn Top Voice, keynote speaker, and Chair of the Gold Coast’s Domestic Violence Prevention Centre, Melissa’s influence extends beyond the boardroom, making her a trusted force for innovation and impact.
